http://www.youtube.com/watch?v=QC15t5tgbf4http://www.youtube.com/watch?v=dtKjiQi94SEhttp://www.youtube.com/watch?v=tGCZtiORkjg

Bjorn Borg turn the Lights off for London Fashion Week

Björn Borg kicks off London Fashion Week with an exclusive event. A short-film was launched on an enormous spray screen over the River Themes with Swedish pop icon Robyn performing in a Scandinavian inspired winter landscape. This event is a step in Björn Borg’s increased global brand building efforts and international expansion. Björn launches ‘Björn Borg says JA! To turning the lights Off’ campaign. This event takes place at London landmark Battersea Power Station, which Björn Borg transforms into a miniature Sweden with a pine forest, snow, hot tubs, sauna and Swedish sushi. Outside, a fashion film in 4D directed by award winning Paris Kain will be launched at a 25x50 metre screen of steam over the River Themes. The brand will also showcase their autumn/ winter collection 2012 and offers entertainment with Robyn in an exclusive co-performance with Coco Sumner. “A key element in our growth efforts is edgy branding activities such as this event in London, in one of our most important expanding markets. They strengthen Björn Borg in existing markets and prior to expansion to new ones. Thanks to its stable financial position, Björn Borg can invest long-term in future growth”, comments Arthur Engel, CEO of Björn Borg. Other important parts of Björn Borg’s expansion include an expansion to new markets such as China in 2012, a broadened range of sportswear, global e-commerce and the addition of more Björn Borg stores in Europe. In 2011, total sales of Björn Borg products amounted to almost SEK 1.7 billion excluding VAT, at the consumer level. The Group owns the Björn Borg trademark and its core business is underwear. It also offers clothes, footwear, bags, eyewear and fragrances through licensees. Björn Borg products are sold in around twenty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores.

Björn Borg http://www.fibre2fashion.com

Come to my Room

The LDV team caught up with singing sensation Nathan, Wonder who he will invite to "Come into his Room" and see him in his Bjorn Borgs :)

Welch's Topless Hot Tub Antics #CBB

So things really steamed up tonight in CBB (Celebrity Big Brother) on Chanel 5  after a Glass or ten The straight talking "Loose Woman" Denise Welch striped for too her Black pants and bared all in the hot tub with  wild child Cocozza and TOWIE Kirk, Freely letting it all hang out, Denise didn't seem to have a care in the world and all of her fellow house mates seemed to find the whole thing hilarious except Nicola McLean and Natalie Cassidy who kindly took on the mummy roll and demanded she put her top back on. On cue Micheal Madsen who has a love hate relationship with Denise relished in the moment to add yet another jib about Denise's drinking habits, "She cant Handel her drink man" She will certainly have a sore head in the morning but will she have a red face too, or will The Loose woman be the Denise we know and love and continue to be her free spirited unapologetic self.

Look who else has been spotted wearing Bjorn Borg

Mr Sway 

POW POW POW 

The Man, The Myth, The legend Ladies Man Mr Mark Wright 

FOOTBALLS FINEST

From on the pitch to off the Pitch from Champs , To Reality or Urban Music Kings everyone who's anyone has stepped up there Underwear game are you ready.......The Red bottoms of Underwear

J2K has got his hands on them too

Team LDV caught up with J2K -Roll Deep down at the JUMP Off 

 Team LDV London caught up with the remarkably  talented  Dynamo Magician he was well please with His Bjorn Borg  boxers, Trust me guys these boxers really are magic